Southport Magazine

by Kimberly Bandera

Since the businesses in the 200 to 400 blocks of N. Howe Street started referring to the area as the Water Tower District (WTD), a sense of camaraderie has developed as well as friendly competition. “Empty storefronts are bad for business,” says Laurie Driver of Magnolia Gifts and Antiques (301 N. Howe St.), “so we want our neighbors to do well, too.” Helping to generate awareness in addition to sales, the WTD held a Spring Fling Open House over Mother’s Day weekend.

Visitors to the WTD were encouraged to visit area shops and restaurants in order to be entered in two raffles for $180 in gift certificates. “No purchase was necessary,” explains Driver, co-chair of the event. “We wanted to remind people of where we are and what we have to offer. We have over 20 antique and gift shops, boutiques, galleries, and restaurants, but we’re not on the waterfront.” There’s also plenty of parking.

Throughout the summer the WTD celebrates Water Tower Wednesdays with many businesses extending hours or offering specials. “We also plan to host a similar open house event in the fall,” says co-chair Sheila Barbee of Dry Street Pub and Pizza (101 E. Brown St.). “We’re here year-round and we want people to come see how cool it is under the water tower.”